Cannes Lions Festival of Creativity 2022 Live Blog


The place is the Amazon Port? It is at the real port.

Amazon Port at the Cannes Lions festival



Julia Hood


As Insider reported previous this month, Amazon goes giant at Cannes Lions this yr, taking on the port with a large activation that may come with the whole thing from morning exercises to sport nights, to concert events. 

“They’re embracing now not best the c-suite, which a number of firms do, however they’re sensible sufficient to grasp the day by day choices are made by way of the more youthful set – the media purchaser, the emblem supervisor, the planners,” Promoting Week International CEO Matt Scheckner informed Insider in a prior interview. “They acknowledge the significance of connecting and construction their emblem and their industry by way of attractive with more youthful other people.”

With set-up nonetheless underway, regardless that, I had a troublesome time discovering any person who knew the place it was once going to be. “I do know I am going there,” mentioned one man, with a Cannes Reliable badge. 

 



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