How I’ve Made $2 Million Selling Nursing-School Study Sheets

• Stephanee Beggs, 28, began posting her learn about sheets on TikTok whilst in nursing college.
• The movies blew up and follower comments inspired her to promote her learn about fabrics on Etsy.
• She plans to stay her day task and loves that her influencer paintings ties again to her clinic task.

This as-told-to essay is in keeping with a dialog with Stephanee Beggs, a 28-year-old nurse who was an influencer whilst attending nursing college. Insider has verified her trade’ source of revenue with documentation. The next has been edited for period and readability.

I graduated school with some extent in trade advertising and marketing, however it used to be best after my first task running as an operations assistant at Warner Brothers Studio that I spotted what I sought after to do with my lifestyles.

I believed again to when I used to be more youthful and the way I used to be enthusiastic about science and anatomy. I determined to faucet into that keenness and when I used to be 25, I began an sped up nursing program, which used to be necessarily 3 years of nursing college packed into only one 12 months. 

Towards the top of nursing college the pandemic started and the whole thing close down. Our categories and scientific went on-line, and it made being a nursing scholar in reality difficult as a result of there wasn’t as a lot collaboration and hands-on studying alternatives, which is a very powerful within the nursing career. 

I used to be attempting to determine how I might in fact be capable to learn about alone and retain the ideas, so I began filming those movies the place I might educate myself other nursing subjects by means of chatting with the wall. I am an excessively visible individual, so pronouncing knowledge out loud and taking part in the movies again helped me retain knowledge. 

Sooner or later, I randomly determined to create a TikTok account and publish one of the most movies I made to assist me learn about. It took off and gathered greater than 200,000 perspectives. I simply saved posting from there and went from masses of fans to greater than 600,000 on TikTok. 

Other people began messaging me asking if they might purchase the learn about sheets in my movies. I determined to create an Etsy store and figured I might perhaps promote sufficient so as to purchase lunch each day, however I finished up promoting greater than 64,000 pieces prior to now two years, making as regards to $2 million in income. 

Maximum of my target audience works within the healthcare box

Whilst a majority of my target audience are other people in nursing college, I even have numerous registered nurses, nurse practitioners, or even physicians and doctor assistants who watch my movies so they may be able to keep up-to-the-minute on clinical knowledge. 

In all honesty, whilst other people discovered those movies useful, making them helped me keep centered and be told what I wanted so I may just go the Nationwide Council Licensure Examination for Registered Nurses. Even supposing I am a full-time nurse now, I am nonetheless posting content material each and every unmarried day, and that implies I’ve to stick on best of articles and analysis.

Being an influencer is like having a 2nd full-time task

I paintings 12-hour shifts on the clinic and when that is over, I am going house and paintings on being an influencer and my trade. When I’ve days off, all I do is figure on my social media, whether or not it is growing and enhancing content material or answering feedback, DMs, and emails.

There are occasions when it could really feel overwhelming as a result of I do know that masses of 1000’s of individuals are turning to me for movies and I wish to display up for them. It is also humbling and thrilling seeing what number of people have gravitated towards my TikTok movies and learn about sheets.

Whilst I will be able to see how being an influencer can be distracting from my task as a nurse, the kind of content material I create is extra about wisdom and not more about showcasing my private lifestyles, so I am able to create a stability and set barriers.

My method to TikTok is arranged and strategic 

After I first began posting on TikTok, I did not have a lot of a method or path. I simply posted the movies I made to assist me learn about. I believe that is what set me except for folks seeking to turn into large influencers who suppose they’ve to crack some code by means of posting the whole thing going down of their lifestyles or posting 5 movies an afternoon.

I did not care about that in any respect. I believe making instructional content material extraordinarily helpful is what attracted such a lot of other people to my account. Even now, I love to ensure each and every video I publish has a really useful goal to my target audience. 

Now that I have made a reputation for myself, I do attempt to apply extra of a agenda. I make sure you publish a minimum of 3 times every week on TikTok and Instagram. I do not ever publish on Fridays or Saturdays as a result of I have discovered my target audience is not in reality on their telephone and taking a look to review at the weekends.

I do the whole thing myself, from filming to enhancing the movies, and use apps like Inshot and Canva.

I proceed to earn source of revenue from my social media and Etsy retailer

You’ll in finding nursing learn about sheets in all places, however I believe what made mine take off, except appearing them on social media, used to be that they have been handwritten, so it had a extra personalized touch, and so they have been extraordinarily concise. 

I spent hours slicing out the fluff of nursing college to create TikTok movies that taught what used to be on the ones learn about sheets in simply 60 to 90 seconds. I believe other people gravitated towards that a laugh and speedy taste of studying.

As soon as my learn about sheets began promoting on Etsy, I determined to get a hold of a sport plan of learn how to proceed to monetize my target audience. I created extra learn about sheets and bought them in bundles for each and every form of nursing core magnificence and launched them separately. For instance, I promote a pediatric package deal, which is composed of fifty learn about sheets that will let you in case you are to your pediatric categories or rotations. 

I spent 8 months creating a package deal for each and every unmarried core nursing magnificence. I began charging anyplace from $2o to $40 for each and every of the ones bundles after which bought extra complete bundles (more than one core categories in a single package deal) for a reduced worth. 

I plan to proceed to paintings each jobs for some time

I created a a success trade as an influencer, however as of now, I if truth be told like running each jobs. Plus, it really works neatly for me that the whole thing I educate on social media comes complete circle in actual lifestyles within the emergency room and I am able to percentage that with my target audience. 

If any person desires to turn into an influencer, first know that it isn’t simple. I don’t believe other people notice how a lot of a time dedication it’s. It is extra than simply sitting at the sofa and posting movies — it could take me anyplace from 4 to 5 hours to make one video. 

Additionally, keep true to your self. Such a lot of influencers are attempting too exhausting to be likable or fashionable. I have spotted it is at all times extra relatable to be your self.

Even two years later, it is nonetheless thoughts blowing that my TikTok blew up up to it did. It may well really feel so stunning from time to time that such a lot of other people wish to apply me. However then I take a step again and notice that I have installed such a lot paintings and that it should not be so sudden that individuals respect and prefer my content material. In spite of everything, it makes me really feel in reality just right that I am able to have an affect on other people’s nursing and healthcare trips, similar to they have had on mine. 

Are you a nurse or nursing-school scholar with a tale concerning the task? Electronic mail Manseen Logan at mlogan@insider.com.