How to use QR Codes in Hotels as a Marketing or Guest Service Tool

What are QR codes? QR codes (brief for Quick Response Code) include knowledge used to indicate against your resort web page or some other type of knowledge you wish to have to offer for your resort visitors.

QR Codes have taken the hospitality business via typhoon, and may also be noticed used any place from eating places menus to taking part in a task in sharing details about well being and protection measures.

We will be able to percentage our insights as a Resort Control Corporate via answering two primary questions on this article are:

  • Is it only a FAD, or will the usage of QR codes keep after the COVID-19 disaster is over?
  • How can resort managers successfully use QR as a communique device in addition to developing income producing alternatives together with ingenious examples to make use of QR codes

These days, it might be tough to consider a cafe or resort talk over with with out seeing a QR code on show. Anyplace you’ll see this recognizable signage getting used for informative causes or advertising functions.

Offering a handy guide a rough and simple solution to get right of entry to knowledge, QR codes be offering nice alternatives for resorts to force income, file visitor personal tastes (learn additional right here on sensible tricks to seize visitors knowledge and emails) as smartly bettering visitor enjoy via offering helpful knowledge to visitors all the way through the valuables.

Merely scanning the 2D ‘BAR’-code gives a very simple solution to take visitors into an internet cell platform, the alternatives appear to be unending (create your individual at

So, allow us to check out how resorts can absolutely free up the possibility of QR codes.

QR codes as a Advertising Instrument for Resorts

We will be able to recall to mind slightly a couple of techniques QR codes can be utilized. From pointing to a common internet deal with, to a touchdown web page of your resort, welcome heart, social media web page, promotion web page, touch pages and extra…

Significance of Price

The important thing in the use of QR codes comes right down to added worth.

It’s important to give them one thing that they didn’t know but. After all, you’ll for the ‘win a value’ means, or attempt to push your particular gives. However our wager is customers are getting a little bored with all of the particular gives thrown at them.

For the whole thing there may be at all times a turning level the place customers get bored of being despatched gives each and every unmarried day – in a different way referred to as the “Promoting Saturation Level”. 

Your buyer´s inboxes are already getting flooded with deficient offers with out a actual worth at the back of them. Recall to mind the likes of or Groupon which perpetually ship out new “offers” to their target market.

Realizing the above makes our tip transparent: supply worth whether it is for promotional/advertising functions. Another way it’s higher to avoid it and use it for bettering visitor enjoy.

QR Codes as a Instrument for Visitor Enjoy

Let’s check out it from any other perspective, and as a substitute see QR codes as a good chance to beef up the visitor’s provider enjoy. 

QR codes in more than a few techniques together with on:

  • Playing cards within the rooms
  • Bulletins in elevators
  • On the concierge table and message forums within the foyer (inspiring visitors with tips about the place to dine or concepts for which actions to do)

Upon scanning the QR code, they are going to be diverted to the resort web page’s weblog which comprises the newest occasions, eating place pointers, points of interest and job suggestions, our favourite stores, and many others. From right here the visitor too can navigate to any social media pages.

This can be a easy method to build up the visitor provider stage for your resort, and on the similar time attach for your visitor thru social media platforms like a Resort Weblog, FaceBook, Twitter and Instagram.

We have now offered this idea with a number of of our resorts, and won very certain comments. 

We advise using customers to a selected promotion or touchdown web page, no longer simply your resort web page. At first it is important to teach your visitors and come with a ´Name to Motion´. 

One of the simplest ways is to simply inform them precisely what to do, in some way this is transparent and concise similar to: ‘Scan this Code for our Newest Eating place, Buying groceries and Vacationer Pointers’.

The important thing here’s that folks want to suppose that upon scanning the code they are going to obtain some very cool and engaging knowledge.

How you can make one thing nice to provide? 

A good way is to get your group in combination and jointly curate an inventory of everybody’s favourite issues to do. 

In some way you are making a concierge´s advice however with simple get right of entry to for each and every visitor with the added benefit of visitors having the tips via their facet on their cell instrument all the time. The easiest tips come with:

  • Favorite eating places and bars
  • Insider tips about particular places or constructions within the town
  • Quiet or bustling spaces, giving choices for everybody’s style (e.g. perhaps anyone hates going to an overcrowded seashore, however would really like the old fashioned little seashore that no one else is aware of of).
  • Native cuisine, treats and souvenirs

We dive deeper into this matter in our article about using the “The Best Visitor Enjoy”.

Inventive Examples to make use of QR Codes

Being ingenious and considerate concerning the use and location is essential as we up to now mentioned. So, what are nice concepts of QR codes for utilization in resorts? Let’s take you thru some examples:


  • Room options
    • Scan the code and each and every element and have of the room will transform visual with an outline hooked up. Recall to mind describing the precise location, complete main points, and any value in keeping with utilization that could be concerned.
    • Visitors should name much less to the reception for any questions and the tips will likely be sooner to be had to them (lowering possibility of provider failure).
  • Actions
    • Get started inspiring visitors no longer simplest upon take a look at in, but additionally when they’re within the room. No alternative to create stories and force income must pass untouched so you’ll want to have a wonderful checklist in a position to be related to a QR code (use the above indexed examples below the “advertising phase” for inspiration).

Public Spaces

  • Resort facilities & particular options
    • Which facilities and the place to search out them (e.g. gymnasium, spa, eating place, parking storage, and despite the fact that it sounds foolish: the shoe polish device location may well be precious to visitors!).
  • Historical past
    • Leverage your resort/space´s historical past to have interaction consumers extra and force higher visitor stories.
  • Different knowledge
    • Another knowledge can at all times be used, however once more, be sure that it’s related and gives further worth to the visitors.


  • You want to additionally use it as a promotional device to provide a bargain on beverages within the bar or dinner within the eating place, and be offering 10% – 25% off right through positive hours for individuals who scan it. The QR Code Glad Hour is born … Once more watch out to not make it really feel like a generic bargain with out a limitations set to time or with no “actual” bargain that makes it profitable.
  • Menus
    • Alternatives achieve additional than simply throughout the eating room (use the QR code at the menu board out of doors of the resort or within the foyer as smartly).
    • The advantages come with:
      • Price saving and higher for the surroundings with much less paper waste
      • Extra customizable and extra common updates imaginable
      • Upper level of to be had knowledge with “hover over” results as a device to have a blank design. Nice for appearing allergenic knowledge as an example, which in most cases gathers up slightly the checklist so that you can absolutely display on a conventional menu.


  • Loyalty systems and get in touch with to motion for downloading the Resort App
    • Come with it for your keycards, brochures, print outs, or the curated advice checklist as defined up to now.
  • Write a evaluate
    • Unfold your alternatives via having a QR within the room for reviewing the resort keep, and likewise elsewhere such because the bar on napkins or coasters to study the bar or style of your drink!
  • Registering for an tournament or actions for your resort
    • Yoga consultation
    • Guided town excursions
    • Airport commute provider
    • The rest may just paintings that permits easy registration for visitors
  • Advertise occasions
    • Once more, provided that you’ll make it paintings smartly and supply worth. Most likely providing extra details about an tournament you’re website hosting wherein visitors can without delay sign in at the similar web page after studying the total main points of the development.
  • Facilitating contactless bills
    • Contactless fee is a sizzling price tag at this time far and wide so why no longer use it. Similar to within the instance above, it may be for occasions or scanning a QR code to pay for one thing small within the foyer or your room. A perfect choice for visitors who are not looking for one thing billed to the room (circle of relatives or the visitor themselves) or just should not have the cash available. Another way, it’s possible you’ll possibility dropping that conversion of income into your pocket!

Right here an instance that simply involves thoughts, how a few day-to-day raffle for a unfastened improve? ¨WANT A FREE UPGRADE? SCAN ME!¨

Upon scanning visitors obtain directions to publish resort footage with a selected hashtag(s) on their social media account, to be eligible for a complimentary room improve, or any other giveaway prize.

This fashion you’ll leverage their non-public community to create publicity to your resort. And if you are at it, they must upload a bargain code for his or her pals. This must get you some respectable viral publicity… 

QR Codes are Right here to Keep in Resorts

In abstract, it may be stated that QR codes be offering nice techniques particularly for using income and bettering visitor stories. 

Optimistically, you’ve got gotten some nice inspiration from this text to use for your resort and beef up efficiency thru advertising and visitor stories!

This publish at first gave the impression at the Xotels web page and is reproduced with their permission.

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