Today, Netflix announced in a blog post that it is updating its profile transfer feature to enable members to switch to an existing account. Users can now migrate their profile settings to an existing account rather than creating a new one.
“Starting today, the profile transfer feature has been updated to allow transfers to an existing account (instead of requiring a new account),” Netflix wrote.
A Netflix spokesperson told TechCrunch that the upgrade, which was a “frequently requested feature,” is being rolled out to all global members today.
Here is how it operates:
- Choose “Profile Transfer” from the profile icon menu.
- Select the “An Existing Account” option to migrate your profile.
- Enter the email address and password associated with the account you wish to migrate to.
- The member will receive an email notifying them that a profile has been transferred to their account.
The launch of the profile transfer feature in October 2022 encouraged members to create a new account and transmit their personal information, including customized recommendations, viewing history, and more. It was a precursor to Netflix’s password-sharing crackdown, in which users must pay $7.99 per month for a second membership if they do not reside in the same domicile as the account holder.
This update could be beneficial for users who are transitioning from living with their parents to living with a significant other or companions. Note, however, that if a user who does not reside in the same household wishes to migrate their profile, they will be added as an additional member and charged the monthly fee.
According to research firm Antenna, Netflix saw nearly 100,000 daily sign-ups three days after the streaming behemoth announced the new password-sharing rules, despite the online uproar regarding the new paid-sharing initiative.
