Technology Segment Leads As U.S. Meetings and Events Driver in February

San Diego harbor
  San Diego Claims Most sensible Match Marketplace

Information finds the go back of conferences and occasions within the era phase, and smaller markets are understanding essentially the most important proportion of expansion


Knowland introduced lately that the San Diego marketplace led the U.S. conferences and occasions business by means of quantity for February. 2d position went to Chicago, with Dallas in 3rd. The main business driving force for conferences was once Era and Healthcare throughout 4 of the highest 5 markets. This knowledge is a subset of Knowland’s pipeline era platform designed to lend a hand hoteliers construct and give protection to a lodge’s reserving base.

Knowland’s information is designed to assist any lodge gross sales staff having a look to achieve perception into scorching accounts, in-depth aggressive perception, and get admission to to information that issues to extend gross sales and profitability, whether or not within the conferences and occasions area or gross sales typically.

  • Yr-over-Yr Comparability – February 2023 larger 149.1 % over February 2022. Moreover, February learned 8.2 % expansion over 2019.
  • Most sensible 5 markets (by means of quantity) – San Diego was once within the lead website hosting Era, adopted by means of Healthcare and Pharma/Biotechnology. Chicago closed out the month with Healthcare teams on the best and Production and Era coming in 2nd and 3rd. The next 3 markets, Dallas, Washington, DC, and Atlanta rounded out the highest 5 markets. The chart under supplies further perception into the highest drivers for those markets.

  • Most sensible 5 Markets (by means of proportion expansion) – Raleigh-Durham-Chapel Hill, N.C.; Oahu Island, Hawaii; Norfolk-Virginia Seaside, Va.; Charleston, S.C.; and Riverside-San Bernardino, Calif. learned the most important proportion expansion over February 2022.

Kristi White, leader product officer, Knowland, stated: “In spite of issues in regards to the era sector – traditionally a large driving force for company occasions, each era and healthcare have been robust participants in February. Moreover, whilst the Most sensible 25 markets dominate the quantity metrics, smaller markets are understanding the most important proportion of expansion. This implies expansion is hitting virtually each and every segment of the rustic.”

Insights offered are a results of the research of conferences and occasions information obtained thru Knowland information assortment and aggregation strategies, together with box reporting and automatic strategies of purchaser and non-customer information assortment in number one, secondary, and tertiary markets, in addition to its huge historic database.

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Editorial Staff
Editorial Staff
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