As part of its continuous rebranding, Twitter’s official handle has been changed to @X. The original Twitter handle is currently inactive, and its bio states, “This account is no longer active.
Follow @x to receive updates.” Other official handles of the social media company have either abandoned the “Twitter” moniker or substituted it with “X.”
TechCrunch previously reported that the social network had not contacted Gene X Hwang of corporate photography and videography studio Orange Photography, the original proprietor of the @X handle.
However, Hwang tweeted “All’s well that ends well” from his new handle @x12345679987 earlier today. It is unclear whether he sold the Twitter handle.
Twitter’s own handles such as @TwitterSupport, @TwitterDev (which is now inactive), and @TwitterAPI are now @Support, @Xdevelopers, and @API, respectively, with the new X logo as the profile image.
Several regional Twitter handles, including Twitter Japan and Twitter India, have not yet been renamed.
Twitter Blue, the company’s subscription service, is now @XBlue on the site. Nonetheless, Twitter Blue branding remains on the About page of the paid plan.
According to a change on the Twitter Video page (first observed by The Verge), verified users can now permit other Blue users to download the videos they upload to the social network for offline viewing.
The company updated the new ‘X’ logo with bolder lines on Wednesday. Elon Musk later stated that he is reversing the change because he did not “like the thicker bars” and that the logo will “evolve over time.”
Several portions of the site, including the mobile applications, still bear the Twitter logo and moniker, indicating that Twitter’s rebranding efforts have not gone smoothly.
Multiple news sources have reported in recent days that Microsoft has owned an X trademark related to Xbox since 2003 and that Meta has owned a federal X trademark encompassing a blue-and-white letter “X” since 2019.
Josh Gerben, a trademark attorney, told Reuters that there is a “100% chance” that someone will sue the Musk-owned social network over the X rebranding.
The company had also begun removing the Twitter logo from its San Francisco headquarters, but the work was incomplete because the traffic-blocking crane was removed because the police declared it to be “unauthorized work.”
The New York Times reported on Monday that office employees had begun removing bird-related objects and renaming conference rooms “eXposure,” “eXult,” and “s3Xy.”
