UK Quirk App Customizes Financial Guidance Through Personality Tests


The scoop: The Gen-Z-focused money app Quirk supplies monetary steering via character checks, in keeping with AltFi.

Chart showing types of business consumers feel most comfortable protecting their personal information



Insider Intelligence


Extra about Quirk: The UK-based app introduced to the general public this week after amassing 10,000 beta customers. It won £300,000 ($412,600) in pre-seed investment in January 2021.

Customers take a character check during the app which assigns them to one in every of 4 sorts: optimizer, explorer, artist, or completely happy.

Quirk’s character check is in keeping with the “Giant 5” character characteristics: extraversion, agreeableness, openness, conscientiousness, and neuroticism.

Quirk additionally makes use of the


open banking

platform Plaid to get an image of customers’ monetary eventualities, and companions with virtual insurance coverage dealer Anorak to coach more youthful generations on insurance coverage merchandise.

Concentrated on Gen Z: The app makes a speciality of consumer spending and goals to lend a hand Gen Z navigate the expanding value of dwelling, from hire to groceries. However its emphasis on character characteristics displays its need to place psychological well being first in terms of finance.

The app does not push for day-to-day engagement, which contrasts dramatically with maximum banking and money apps.

It issues out that forcing any person to strictly observe the cheap reasons nervousness and makes them much less prone to persist with it. Quirk prides itself on no longer shaming customers for the monetary selections they make.

It additionally sparsely curates its social media presence since such a lot of Gen Zers glance to it for monetary recommendation.

Giving up private information: Each virtual and incumbent banks have greater the level of personalization of their choices as a way of enticing shoppers and gaining their loyalty. However Quirk’s personalization techniques elevate some questions round information safety and privateness. Through amassing character characteristics and that specialize in psychological well being, the app finally ends up with get right of entry to to a couple lovely delicate private knowledge. And it may not be transparent how it is the use of that knowledge.

Quirk claims to make use of “financial institution degree” privateness and encryption requirements, and works with read-only get right of entry to into customers’ monetary accounts.

It additionally says it by no means stocks information with 3rd events.

Despite the fact that that does not imply the company is not the use of private information to increase new merchandise or tell new fashions. Neither is any company secure from hackers or cyber assaults. Previous this 12 months the United Kingdom followed the Virtual Markets Act, which defined laws for Giant Tech, particularly round information privateness. However smaller fintechs try new techniques to distinguish their merchandise, and a loss of legislation across the information they acquire may open customers as much as dangers.

The massive takeaway: Quirk is hitting a candy spot for Gen Zers, however loss of responsibility and privateness considerations will make it more difficult for the app to prevail.

Consistent with our analysis, budget are a major supply of rigidity for Gen Z, and the tension will solely heighten because the economic system worsens and inflation will increase the price of dwelling. We additionally discovered that 28% of Gen Zers depend closely on social media for recommendation.

Quirk’s try to reduce rigidity round money subjects could be softer than competitor app Cleo, which makes use of wit and sarcasm to stay customers on course, however there appears to be no transparent means for containing Quirk’s customers responsible.

And the kind of insights the app may glean from customers by the use of the character check may lead them to uneasy about how a lot a generation corporate is aware of about them.

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Editorial Staff
Editorial Staffhttps://fhsts.com
FHSTS is dedicated to bringing you nothing but the best quality educational information on how to make money online, blogging tips, investment, banking and finance and any other tips to help you make it online.

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